Four days in Hong Kong with founders at your level.

15–18 April 2027. Hosted by Roman Khan, for founders of 8- and 9-figure ecommerce brands.

Apply

We review every application.

We just spent three and a half days in Shenzhen with the best operators in ecommerce.

1:17

100+
brands in the room
$6B
combined annual revenue
98%
bootstrapped
20+
countries

Hosted by Roman Khan.

Roman started with $20,000 in 2014 and built a portfolio that now does nine figures a year, including Raycon, Linjer and Nutrition Kitchen.

Headline talks in Shenzhen.

Sid Gupta
Quince
How Sid scaled Quince to $2B+ annual revenue.
- Built the largest manufacturer-to-consumer brand
- Raised a $500M Series E at $10.1B
- Scaled to $2B+ annual revenue
Chris North
Permira
PE 101: the $17B fund behind Reformation and Dr. Martens.
- How private equity structures and executes deals
- First-hand from the no. 1 consumer fund in the world
- Chris heads the Hong Kong office
Angus Kong
Noble Storm
The multiple 9-figure dropshipping O.G.
- The O.G. of dropshipping
- His playbook for operating out of China in 2026
- A business built in Shenzhen

We hosted twelve workshops where experts shared their playbooks and SOPs.

Scaling ads.

Momoko Kashiwabara
Hello Nancy
Meta: how to spend $100K+ a day profitably.
- What it takes to spend $50M+ a year
- How to spend $100K+ a day profitably on Meta
- The Q&A ran 40 minutes and had to be shut down
Andy Ouwens
Smoothspine
How to build a creative engine exclusively for AppLovin.
- Which creative formats work on AppLovin
- The structure and end cards behind them
Shaun Eng
Evolve
Creative strategy: how to turn one winning ad into many.
- How to define a winning ad and read why it won
- Turn it into the next ten
- A playbook your team can run
Austin Harrison
Northbeam
What categories are winning now: $32bn in spend.
- What $32bn in spend shows
- Which categories are winning now
- Where budgets are moving next

Hiring, product and brand.

Jenn Chong
Linjer / Peak 21
How Peak 21 hires superstars.
- Designed the whole Peak 21 hiring playbook
- Everyone left with the internal handbooks and action sheets
- Plus the MD files and the process
Richpanel
AI customer support
Could your support keep up as you scale?
- Using AI in customer support
- Growing lifetime value as you scale
- Closing more tickets with no human
Mark Rushmore
SURI
How to create an Apple-like product and packaging experience.
- Product design and packaging at SURI
- How design decisions become conversion, margin and brand
Matt Gray
Founder OS
Personal brand: how to build one in 2026 and why.
- How founders turn audience into revenue
- How to build a personal brand, and why

New revenue and the exit.

Michia Rohrssen
L7V
How to engineer an exit for $110M+.
- Fifty venture firms said no
- Sold Prodigy to Upstart, seven days from first meeting to term sheet
- The preference stack, the earn-out and the decisions behind them
Ramon van Meer
Afina
TikTok: how to unlock 9 figures a year with TTS.
- Sold his first company, Soap Hub, for millions
- Built multiple D2C businesses without a paid-first strategy
- Everyone left with the whole TikTok playbook
Mursal Khedri
Petra Brands
Big box retail: scaling wholesale retail to 8 figures.
- Scaling wholesale into Target, Walmart and more
- Winning the buyers, the doors and the margin
Devin Keer
Nextcommerce
Where the extra revenue comes from at nine-figure scale.
- A full funnel with upsells, shown end to end
- Where the extra revenue comes from at nine-figure scale

The best conversations happened after the talks.

Next: Hong Kong.
We are curating the room now.

Speakers, guests and program to follow.

Apply early. Pay less.

Seats are released in four rounds.

Release 1
Open now
$7,500
Until 8 November
12 of 40 seats taken
Apply
Release 2
$8,500
9–30 November
Opens later
Release 3
$9,500
December
Opens later
Release 4
$10,000
From January
Opens later

Ticket only. We can book your hotel room at our group rate.

Questions.

Who is it for?

Founders and senior operators of ecommerce brands doing eight or nine figures a year.

Is a hotel room included?

No. The price is for your ticket. Once the hotel is set, we can book your room for you.

How does applying work?

Fill in the short form. We set up a short call, and if it’s a fit we confirm your seat and send your ticket link. Everyone goes through this step.

Where is it?

At one of Hong Kong’s leading hotels. We share the venue with the first release.

Can I pay by bank transfer?

Yes. Pay by card or bank transfer. You get an invoice from Founders Alpha Limited.

What if I can’t make it?

You get our cancellation and transfer terms with your approval, before you pay.

See you in Hong Kong.

15–18 April 2027 · hosted by Roman Khan

Apply here. We hold a screening call with every applicant, because we curate the room carefully. After a successful call, we confirm your seat and send you the details.